Keep Exploring.
Discover more case studies and past projects to see how each solution came together.
19 IDEAS.
- Branding
- Design
- UI + UX
- Development
A New Face for the Agency.
At a glance: Led an internal rebrand rollout and rebuilt the agency site into a scalable marketing platform. Shipped 35+ pages with a modular system for case studies and publishing, plus HubSpot conversion assets, without disrupting client delivery.
Role: Sole Designer. UI + UX Lead. Reported to the Art Director.
Stakeholders: Agency owners, Art Director, and a development team.
Scope: 35+ page site, templates, modular sections, HubSpot conversion flows, and 4 email templates.
Tools: Sketch, InVision, Illustrator, Photoshop, After Effects, HTML/CSS, HubSpot.
Timeline (about 6 weeks)
- Week 1: goals, content inventory, sitemap, and page model.
- Weeks 2 to 3: wireframes and clickable prototypes for core pages and templates.
- Weeks 4 to 5: visual system expansion, high-fidelity UI, modular section library.
- Week 6: build support, QA, responsive polish, launch prep.
Constraints
- Time: done alongside client work, which required tight cycles and quick decisions.
- Budget: internal investment stayed lean, so the system relied on reusable patterns.
What I owned
- Expanded the brand direction into a usable web and marketing system.
- Owned the website redesign from information architecture through final UI and responsive behavior.
- Designed a modular page system so case studies and blog posts could be bespoke while staying efficient.
- Designed HubSpot conversion experiences and an initial set of 4 email templates, iterated over time.
Outcomes
- Shipped a scalable 35+ page site with a clear navigation model and repeatable page patterns.
- Created templates and modular sections that sped up future publishing and landing page creation.
- Enabled marketing with HubSpot conversion flows and email templates as a launch-ready baseline.
Note: This was internal agency work, so success was measured through ongoing iteration rather than a single launch metric.
The 19 IDEAS Website.
The website was designed as a scalable marketing platform, not a one-off portfolio page. In total it shipped with 35+ pages. Top-level navigation pages were bespoke, service capability pages followed a consistent template, and case studies and blog articles used a modular system that could flex to the story being told while still reusing prebuilt pieces for speed. A few smaller lightweight templates supported landing pages and HubSpot conversion flows.
New case study patterns built from modular sections
HubSpot integrated forms and gated content workflows
Used GIFs, video, and motion to add energy and story
Dynamic leaderboard for office ping pong records
Homepage Pattern.
On the homepage we highlight life at the company in the homepage's hero, followed by a brief company overview. We follow that up with a handful of featured projects that are linked to their case studies. An introduction to our HubSpot offerings and partnership, the four most recent blog posts, and rounded out with video testimonials.
Built From the Ground Up.
The original 19 IDEAS site was a single page. In the new incarnation, the site expanded into a structured system of pages designed to support growth without becoming difficult to navigate. We built bespoke layouts for top-level navigation pages, a repeatable template for capability pages that described service offerings, and a modular approach for case studies and blog articles so each story could be custom while still using reusable building blocks for efficiency. A blog and resource center created room for ongoing publishing, and HubSpot conversion forms supported lead capture.
About 19 IDEAS.
On the about page we dive deeper into company culture with more company description, interactive team bios, animated gifs and video, an interactive Q&A about the company name, and lastly our live feed of office ping pong stats.
HubSpot Emails.
I designed and built an initial set of four email templates in HubSpot, including a newsletter format (articles, featured work, and agency updates), announcement and invitation templates, and a reporting-style email used to share website performance insights. From there, the templates were iterated on as new content needs emerged. The reporting email contained client-specific details and is not displayed here.
eBooks.
To support lead generation and thought leadership, I helped design eBook layouts and landing experiences that matched the brand system. These assets were structured to work well in HubSpot workflows, including gated downloads and follow-up email sequences.
Iteration and Optimization.
Toward the end of my time with 19 IDEAS, I proposed and designed a set of refinements to improve the system over time. The focus was on clearer calls to action, better lead capture flows, and modernized layouts while staying consistent with the brand system. These iterations were informed by marketing insights and designed to remain flexible across breakpoints and future content growth.
Still Curious?
Browse One of My Other Case Studies, Writings, Resources, Or Reach out for a Chat.
You can contact and connect with me through email, on Dribbble, or LinkedIn as well.